Identity

Esquire | Vocal Group ESQUIRE a New Orleans based vocal group needed an image mark that would represent them as they approached major music labels for a production contract. We created a mark that personified the stature and accomplishment of the group members and immediately conveyed that this is an all male ensemble.
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Motema | Music Label MOTEMA required a makeover of their existing identity. We assessed the logo and found it had one strong timeless element - a hand-drawn heart that tied into their tagline, "essential music." Starting with that, we built a clean powerful mark that captured both the personality of the label founder and the nature of Motema's unique stable of master musicians.
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Crave | Caterer & Private Chef When our client a gifted chef decided to upgrade his image, we were happy to step up and deliver an edgy powerful mark that was both memorable and clearly indicated the expertise of our client.
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The Mansion | Event Center THE MANSION Entertainment center, needed an identity that would distinguish it in the crowded Gulport, MS casino culture. We developed an image mark and logotype designed to work equally well together and apart. Strong, clean styling and simple lines were used to ensure the logo would present through the full gamut of possible applications.
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Wright Doss | Private High School Memphis college prep academy, WRIGHT DOSS PREPARATORY wanted to convey its mission of liberal arts scholarship with honors graduation as the crowning pursuit of every student.
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Nike Classic | Event Identity NIKE'S annual ALL-STAR CLASSIC basketball tournament and camp needed an image that captured the fun and excitement of the event, while paying homage to its host city and to the great basketball culture and tradition of Memphis.
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AHE | Private Corporation ALLAN HOUSTON ENTERPRISES wanted to freshen its image and prepare for the global marketplace. We built a simple corporate icon that drew on the founder's professional basketball background while conveying the strength and efficiency of the organization.
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BabyLuv | Health Campaign logo When Shelby County, TN Health Department launched its infant care awareness initiative, we were asked to develop an image for the campaign that would resonate with a young, urban, female target and could be used as both an animated and print logo.
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Tailored Accents | Custom Clothier Our client had just made a huge move up into both a new level of customer and a new building. He wanted an image to fit. As one of the premier men's clothiers in the MidSouth, he needed a strong mark to distinguish his company and to be ready for the signature clothing lines he would be introducing in national retail chains.
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